News

Planning Application Validated for Strategic Site at Cricklade, Wiltshire

29.04.26

Background shape

Mac Mic Land has secured validation of an outline planning application for land at Malmesbury Road, Cricklade, continuing progress across its portfolio in the South West.

The application covers a 51.3‑acre site and seeks consent for a residential‑led development of up to 315 new homes, supported by public open space and community uses.

Responding to Housing Need

Wiltshire is currently facing a significant shortfall in housing delivery, and recent feedback from Planning Inspectors suggests work on the emerging Wiltshire Local Plan may need to recommence.

Against this backdrop, the promotion of sustainable, deliverable sites capable of contributing meaningfully to housing supply is increasingly important. The submission of an outline application provides a clear framework for bringing the site forward in a coordinated and plan‑led way.

Outline Proposals

The application establishes the principles for development of the site, including:

  • Up to 315 homes, contributing to meeting local housing needs
  • A commitment to a minimum of 40% affordable housing
  • Public open space, including allotments and a community orchard
  • A scheme shaped by landscape considerations and local character
  • A Suitable Alternative Natural Greenspace (SANG) 

These elements combine to support the delivery of a balanced and sustainable new neighbourhood.

Team and Delivery

The application has been advanced by Mac Mic Land’s South West team, with Richard Kelso, Regional Land Director, Michael Gooch, Regional Head of Planning, and John-Rhys Davies, Planning Manager playing key roles in progressing the site.

Thanks are also extended to Nicky Brock of Carter Jonas, whose coordination of the consultant team enabled the outline application to be submitted ahead of schedule.

Further updates will be shared as the planning process moves forward.

 

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Cricklade

Nowadays in selecting a promoter, it is all about track record. Mac Mic have a solid track record and we are pleased to recommend them to our landowner clients.

Scott Winnard, Partner - Bruton Knowles